Be a Brand Name

Photo by David Hurley on Unsplash

I just love those holiday cups. Truly. They warm my cold, black heart like few other things. I was flummoxed a few years ago when the debate started to rise about Starbucks’ notable “red cup,” but I’m now accustomed to the variety that came about. It’s not actually about the red cup, you see. It’s that Siren. I see her and gravitate. Many of us do.

She is a brand.